Plush dolls are currently hot in the market and it is important to add new highlights. For example, today's animation and film and television industry have a lot of influence on the trend of toys. For this reason, derivative dolls related to it have appeared one after another. In addition, traditional toys are still prosperous, simple, natural, and durable textures make people feel close, not so much bound, and continue to attract the purchase of many consumers.

Facing this status quo, and wanting better development of their own products, some scholars have pointed out that there are two aspects that can be tried. One is to improve and enhance their own products to adapt and cater to consumers' appreciation of taste. The second is to improve the level of consumer appreciation, from the taste to the excellence of their products. There is no absolute difference between the two. It is also quite a test of ability to find balance among them.